Primary
The default, wherever there is room.
Resources
Brand kit
The KromaOS logo for every occasion, with its colours, spacing and the places it lives.
The logo
The Tab
Surface
Colour
Squared lowercase letters in a tab with two big corners. One colour, always: a red tab with white letters, and on the red and glow surfaces the tab turns white with red letters. Where red is not possible it runs in ink, and as the Glow colour the tab itself takes the brand gradient.
Stacked
Square spaces: a cover, a sign, a sticker.
Mark
The tab alone: app icon, favicon, avatar.
Colour and type
One red, drawn letters
Kroma Red
RGB 239 59 45
The tab, and the solid surface the logo turns white on.
Ink
RGB 17 17 20
The one-colour logo, and text beside the logo.
Paper
RGB 255 255 255
The letters, and the tab on red.
Kroma Glow
The glow the marketing pages run on, offered as an accent.
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The letters are drawn, not typed: one heavy stroke, squared bowls, every end cut flat. Only the small OS is set, in Space Grotesk Bold, the face that runs the website and the app.
The accent
A colour, or the glow
The app colours itself from one accent: a single colour, chosen per department, in the brand settings. The glow is the same idea carried by a gradient, so the marketing page is not the only place it lives. Flip between them below to judge how far it should travel.
Accent
SalesView all
New lead from the websiteAdd lead
Kroma Red
The colour the app uses today: one flat red that carries white text.
- Filled surfaces (buttons, chips, avatars) take the accent.
- Text, links and focus rings take the readable ink, never the gradient.
- A selected row takes a faint wash, so a long list stays quiet.
Space and size
Give it room
In use
Where it lives
KromaOS | One system for your whole business
One system for your whole business.
Your Name
you@kromaos.com
Keep it whole